Merchandising Reports:

Get to know individual and aggregate buying habits of your customers. Track total amounts spent over the course of a year, month, or day. Find out what products your customers are ordering most, and also what products they are likely to buy. Using queries, you can discover that people who buy product X are also likely to buy product Y. Then you can send Loyalty Emails to people who have purchased product X telling them about product Y. Direct 1 to 1 marketing is what drives the major sites and keeps visitors coming back.